“CoinWorld, Taiwan’s Largest Offline Exchange, Celebrates One-Year Anniversary as Founder Huang Guansheng Shares Founding Motives”
CoinWorld, the largest physical cryptocurrency trading store in Taiwan, celebrated its first anniversary. Founder Huang Guansheng shared the original intention of establishing CoinWorld and the challenges faced over the past year. Operations manager Kelsey also explained the necessity of physical cryptocurrency stores, stating that “to reduce crime rates, it is important to ensure that the public has a correct understanding of cryptocurrencies and to popularize them, with physical stores playing a crucial role in this.”
CoinWorld founder Huang Guansheng shared his original intention of becoming Taiwan’s first legal physical store, aiming to increase accessibility and reduce crime rates.
Due to the increasing volume of over-the-counter cryptocurrency transactions in Taiwan, but without compliant businesses, there are almost daily reports of scams or robberies during face-to-face cryptocurrency transactions, causing public concern and linking cryptocurrencies to fraudulent activities. “The initial brand concept was to become Taiwan’s first legal and compliant physical store,” said Huang Guansheng. After in-depth research into cryptocurrencies, he discovered that their decentralized nature would be a future trend. Additionally, many friends and relatives gradually became interested in cryptocurrencies but did not know the correct investment methods. Therefore, he decided to establish physical stores to provide a safe and convenient trading environment for novice investors and cryptocurrency enthusiasts.
After more than a year of preparation with the team, the first CoinWorld store officially opened in May 2023. At that time, there were numerous cryptocurrency fraud cases, and most transactions were conducted online, leading many people to have reservations about physical cryptocurrency trading stores. Founder and CEO Huang Guansheng admitted that “the initial performance was not impressive, and there was low brand loyalty between the brand and customers.” Therefore, he decided to open branches across Taiwan, providing professional consulting services at the stores to enhance public trust.
Currently, CoinWorld has 15 stores throughout Taiwan, including major cities such as Taipei, Taoyuan, Taichung, Chiayi, Tainan, and Kaohsiung. Huang Guansheng stated that in order to ensure that the public can trade with peace of mind, they first established branches across Taiwan to increase brand recognition. They also require all store customer service personnel to obtain professional certifications such as “Anti-Money Laundering and Counter-Terrorist Financing Professionals Test” and “Financial Market Knowledge and Professional Ethics.” Through the expertise of customer service personnel, they not only help the public understand how cryptocurrencies work but also prevent customers from falling victim to investment scams, serving as the first reliable line of defense for the public.
CoinWorld regularly holds employee education and training sessions to enhance the professional knowledge of store customer service personnel.
Regarding the significance of physical cryptocurrency stores, Kelsey, the operations manager of CoinWorld, believes that besides bringing cryptocurrencies closer to the public and providing a channel for the correct understanding of cryptocurrencies, physical stores are also important for instantly assessing customer risks. By replacing the insecurity of online guidance with professional service personnel, they can thoroughly evaluate each step before customer transactions, reducing the possibility of fraud.
In addition to providing offline cryptocurrency transactions, CoinWorld is actively planning diversified services in areas such as gaming points, dedicated wallets for migrant workers, and mining machine agents. Due to the relatively new industry, when recruiting team members, CEO Huang Guansheng prefers to give young people opportunities, believing that only with innovative thinking can the brand inject more vitality. Therefore, in addition to basic certifications, members are also required to constantly engage with cryptocurrency-related knowledge to adapt to the rapidly changing market trends.
CoinWorld is committed to making cryptocurrency transactions easier and more popular, providing professional services and a secure trading environment for customers. To help more people understand cryptocurrencies, CoinWorld’s physical cryptocurrency trading stores actively participate in various exhibitions and periodically offer online and offline seminars to enhance public awareness of cryptocurrencies.
As the largest physical cryptocurrency trading store in the country, CoinWorld not only strictly follows government regulations but also hopes to actively eliminate cryptocurrency-related crimes and provide users with a secure trading experience.
Official website:
https://coinworld.tw/
Facebook:
https://www.facebook.com/CoinWorldintw
Official LINE account:
https://lin.ee/YEU5hgu
Official LINE community:
https://reurl.cc/Ke3g6y
CoinWorld
OTC
Physical cryptocurrency trading store
Offline exchange