YouTube cryptocurrency videos reach new high in views, signaling retail investor FOMO?
As of the week ending on November 25th, the number of views on YouTube related to cryptocurrency reached a new high of 4.72 million views, marking the highest weekly figure in the past year. This situation may indicate a gradual resurgence of interest in cryptocurrencies among retail investors, highlighting the expanding potential for growth in this market segment.
Coin Bureau and Crypto Banter lead the viewing trend
Coin Bureau and Crypto Banter, as representatives of the field, contribute over 1 million views each week, making a significant contribution to the overall indicator. However, the current 4.72 million views still only reach half of the historical peak of 9.3 million views, indicating that the retail investor market is still in the early stages of recovery.
Multiple indicators of retail investor participation
The growth of cryptocurrency-related content appears to be positively correlated with the sentiment of retail investor participation in the market. For example, applications such as Phantom Wallet and Coinbase have entered the top 100 in the App Store, indicating that new retail investors are entering the market and their numbers are increasing. Moreover, Bitcoin breaking the $100,000 mark today (12/5) may further attract the attention of retail investors.
Are retail investors starting to FOMO? How can these indicators be interpreted?
Although the growth in YouTube views is a noteworthy phenomenon, interpretation must still be cautious and consider several factors:
Past cycles have shown that the level of engagement on social media may be a lagging indicator of market interest. This means that people may start watching videos related to the market and cryptocurrencies because they have already seen the market’s enthusiasm. Therefore, it is not conclusive to say that retail investors have already returned to the market, thereby driving up market prices. The current number of views is at 50% of the historical peak, indicating that retail investor willingness to participate has not fully recovered to the previous fervor. Retail investors may be gradually returning rather than experiencing a sudden surge.
