Is it still worth investing in the Metaverse Meta is recruiting staff for AI generative roles to enhance crossplatform immersive experiences
Social media giant Meta has recently extended its reach into the metaverse and AI sectors, with the latest job postings indicating the company is hiring for generative AI positions, hoping to provide multi-platform users with an uncertain, personalized, and ever-changing immersive experience.
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Meta Hiring for Generative AI Positions, Annual Salary of $347,000
Focus on AI Sector Investment
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The latest **job vacancy information** published on Meta’s website reveals that the company is hiring for generative AI (GenAI) positions, aimed at researching and designing brand-new user experiences:
As a member of Meta’s metaverse leadership team, you will be responsible for planning the development strategy of generative AI in games, envisioning a grander future through examining multiple platforms, our own studios, partnership relations, and the broader gaming industry.
It is emphasized that the focus will be on **Horizon Worlds**, aiding the application of technologies such as virtual reality (VR), mixed reality (MR), and augmented reality (AR).
Meta stresses that the position will initially collaborate between Reality Labs and the company’s leadership to establish goals and strategies for creating content through generative AI, which may eventually evolve into a department or team.
Notably, Meta has offered a generous annual salary of $347,000 for the position, along with bonuses, equity, and other benefits.
Meta also stated in a declaration:
The field of generative AI involving content creation is rapidly developing, sparking various innovative patterns, and Meta is heavily investing to gain a leading edge.
However, upon reviewing Meta’s first-quarter financial report, its metaverse division ‘Reality Labs’ still suffered a loss of $3.8 billion, and the CFO further indicated:
Due to ongoing product development work and further expansion of investment in the ecosystem, the operating loss for the next quarter is expected to significantly increase compared to the same period last year.
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Meta’s First-Quarter Financial Report Shines, Further Expansion of AI Capital Expenditure Planned
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During the financial report meeting at that time, Meta CEO Mark Zuckerberg stated that Reality Labs will devote more effort to advancing the development of AI business in the future.
On the other hand, Meta’s business in Europe has recently seemed to attract regulatory concern.
In a press release on Monday, the European Commission named Meta for not complying with antitrust rules. Its Facebook and Instagram launched an **ad-free subscription service** in Europe last October, where users had to decide ‘whether they agree to their personal data being collected for advertising purposes.’ If they disagree, an additional fee is required:
According to the Commission’s preliminary view, this A or B choice effectively forces users to consent to provide their personal data, and it is even uncertain whether the paid version and the free version have consistent functions and efficacy.
It is reported that under the **European Union Digital Markets Act (DMA)**, aimed at combating market monopolistic behaviors of large tech companies, Meta could face a fine of up to 10% of its global annual revenue, about $13.4 billion; for repeated violations, this percentage could rise to 20%.
In response, Meta **replied**:
The subscription model for advertisements has followed the directives of the highest court in Europe and complies with the DMA regulations.
Adding, ‘We look forward to more dialogue with the Commission to conclude this investigation.’
**AI**
**META**
**Metaverse**
**EU**
**European Union Digital Markets Act (DMA)**
**Generative AI**
**Further Reading**
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