Exchange Talent War Binances Dubai Blockchain Week Announces New Product VP Jeff Li Former Product Head at a Renowned Exchange

During the opening ceremony of the Dubai Binance Blockchain Week, Binance announced significant news: veteran technology and product leader Jeff Li has been appointed as Vice President of Product. With over 16 years of experience in Web2 and Web3, Jeff Li will be responsible for expanding Binance’s product portfolio.

Jeff Li Brings Product Innovation Experience to Binance

Jeff Li has a wealth of successful experience in technology and finance. In his previous role, he served as the Global CeFi Product VP at the well-known cryptocurrency exchange OKX, where he led a team focused on the growth of centralized finance (CeFi) products, retail, institutional investment, and artificial intelligence (AI). He also held the position of Global Head of Product and Compliance Platforms at TikTok, where he led product management teams and drove cross-departmental growth initiatives.
Before joining TikTok, Jeff Li held key positions in software engineering and product development at leading tech companies such as Instagram, Twitch, and Oracle, accumulating extensive experience in product expansion and user engagement on a global scale.
Binance CEO Richard Teng stated, “Jeff Li’s product development experience from globally recognized technology companies will drive our product development and help us continue to deliver leading products to the global crypto community.”

Jeff Li Will Lead Product and Design Strategy

Jeff Li will lead Binance’s global product and design team, taking full responsibility for product strategy. His scope of work will cover Binance’s entire product portfolio, from trading and payment systems to expanding Web3 services. Jeff Li’s goal is to ensure the development of Binance’s products and lower the barrier for general users to enter Web3.
Jeff Li remarked, “My greatest motivation in my career has been to create exciting and beneficial innovative products, which is why I chose to join Binance. I greatly admire how Binance has built a comprehensive blockchain ecosystem in just seven years while consistently adhering to a user-centric philosophy.”
Jeff Li emphasized that promoting accessibility is key to product development, as the current global cryptocurrency penetration rate is still below 10%. His goal is to develop innovative solutions that foster industry growth, explore new use cases, and enhance global user engagement.
Jeff Li also has aspirations for the integration of AI technology: “The combination of blockchain with new technologies such as artificial intelligence will significantly enhance financial accessibility and change our daily lives. As an industry leader, Binance has a unique advantage in harnessing the potential of these technologies and demonstrating their benefits to users.”