Cooperating with online brokerage Robinhood, the app enables direct purchase of cryptocurrencies into MetaMask wallet.

MetaMask Team Announces Collaboration with Robinhood to Offer Easy and Self-Custodial Cryptocurrency Purchases

MetaMask and Robinhood Connect have announced the integration of their products, MetaMask and Robinhood Connect, to provide the “Buy Crypto” feature. Eligible users in the United States can now seamlessly purchase cryptocurrencies on MetaMask using their financial cards, bank transfers, or Robinhood balances.

For Robinhood users, this integration allows them to use their familiar interface and secure asset management methods to purchase and transfer cryptocurrencies on MetaMask without the need to download or create a MetaMask wallet account. This reduces user friction and increases their control over their assets.

MetaMask currently offers users the ability to directly purchase over 75 cryptocurrencies, providing Robinhood users with more options while complying with US regulations, making it easier to access Web3 applications.

This integration is part of MetaMask’s long-term goal to enhance the adoption of Web3 by providing a frictionless, secure, and self-custodial way for more users.

Consensys conducted a survey in 2023 with over 15,000 respondents and found that one-third of them considered the complexity of Web3 technology as the main barrier to entering the crypto ecosystem. Thus, this collaboration aims to minimize user friction by improving the user experience.

Lorenzo Santos, Senior Product Manager at Consensys, stated that the integration between MetaMask and Robinhood is dedicated to reducing the friction of managing self-custodied assets and providing more purchasing options through collaboration with a trusted service provider, enabling more people to adopt cryptocurrencies in a simple and self-custodial manner.

ConsenSys
MetaMask
Robinhood
Robinhood Connect