A Comparative Analysis of Generational Investment Preferences: Generation Z Embraces Cryptocurrencies, While Generation X Drives ETFs

According to a financial planning survey by Policygenius, the younger Generation Z is more likely to own cryptocurrency than stocks and is also more likely to seek help on social media for financial issues. On the other hand, Generation X and the Baby Boomers primarily hold real estate and stock assets. Bloomberg analysts state that Generation X is the main driving force behind ETFs, with Taiwan’s ETF boom receiving high praise.

Policygenius commissioned YouGov to conduct a survey of 4,063 Americans aged 18 and above. The survey found that the percentage of Generation Z (18-26 years old) owning cryptocurrency (20%) is higher than that of stocks (18%), while the percentage of Millennials (27-42 years old) owning cryptocurrency (22%) is not far from the percentages of owning stocks (27%) and real estate (24%). In addition, when faced with financial problems, the likelihood of Generation Z and Millennials seeking help on social media (8%) is significantly higher than that of Generation X and Baby Boomers (2%).

According to statistics, Generation X and Baby Boomers primarily hold real estate and stock assets. Bloomberg ETF analyst Eric Balchunas also points out that Generation X is the main driving force behind ETFs, especially in Taiwan, where he has witnessed the remarkable performance of high dividend ETFs. He estimates that by the end of the year, over one-third of the population will own ETFs.

Balchunas has previously praised Taiwan’s ETF market, with the fundraising scale of Taiwan’s 00940 reaching as high as 175.2 billion Taiwanese dollars (approximately 5.6 billion US dollars). Bloomberg estimates that after 30 trading days, it will reach a scale of 8 billion US dollars. This also indicates that 00940 is expected to surpass the record of 7.2 billion US dollars set by BlackRock’s Bitcoin spot ETF IBIT after one month of trading.

Eric Balchunas is surprised by Taiwan’s enthusiasm for dividend-based ETFs, which only account for 4% of the US market.

(Translated by OpenAI)

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