Starbucks Abruptly Ends NFT Incentive Program: Preparing for Next Phase

Starbucks’ “Odyssey Beta program” will officially end on March 31st. The program allows users to earn digital badges through participating in coffee-themed games and challenges, which can be used to unlock new benefits and interactive experiences. With the conclusion of the program, the market for trading these digital badges, as well as the Discord server for the community, will also be closed. Starbucks has revealed that the Odyssey market will transition to the Nifty market, where users can still buy, sell, and transfer Odyssey badges.