Collaboration between STEPN and Adidas: Play and Earn for a Healthier Experience with NFTs

“Play and Earn” game STEPN announces collaboration with sportswear brand Adidas, with plans to release 1,000 co-branded NFTs to promote a healthier and more active lifestyle through digital assets.

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STEPN x adidas Release Co-branded NFTs
Can the “Play and Earn” Model Return to Its Former Glory?
This collaboration will release 1,000 co-branded Genesis Sneaker NFTs on Solana, with exclusive benefits for the holders.

These co-branded Genesis sneakers will be released on mooar.com. Adidas and FSL community will have priority access, with the first phase open only to users on the permission list, including:
altsbyadidas NFT holders
STEPN:OG and Genesis holders, as well as owners of the “Effective Mover 6” badge
MOOAR: members with level 5 or above
Gas Hero: badge or Genesis holder
Users can go online on 4/16 and use their STEPN email to set up relevant accounts.

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The event will be open to the public on April 18.

STEPN states that this collaboration goes beyond NFTs, aiming to promote a healthier and more active lifestyle through digital assets.

STEPN is the hottest Move to Earn blockchain game in 2022, with monthly active users surpassing 700,000 at one point. When the GST price reached $8.5, it could generate at least $42.55 in earnings per day for users (assuming they only have a pair of the lowest rarity sneakers). However, after experiencing the crypto bear market, the lowest daily income dropped to $0.06, not even enough to buy a cup of coffee, and the monthly active users decreased to around 30,000.

However, the STEPN team at Find Satoshi Lab is attempting a comeback, planning a new game called Gas Hero, re-entering the Web3 market with a focus on social gaming.

The collaboration between STEPN and Adidas is likely an effort to generate more discussion and create buzz within the community. Whether the “Play and Earn” model can return to its former glory may also depend on the rise in coin prices, allowing players to earn more income.

adidas
STEPN
Play and Earn


Further Reading:
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