Blue-chip NFT Pudgy Penguins to Launch Online Game Pudgy World Next Year

Prominent NFT project, Pudgy Penguins, has announced that it will launch its own Web3 metaverse game, Pudgy World, before April 2024. The game is expected to be built on the zkSync network.

Table of Contents
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Introduction to Pudgy World
Virtual World Design
Integration of Online and Offline
Future Development Assessment
Pudgy Penguins’ Brand Strategy Pays Off
Game Quality Remains a Priority

The Pudgy Penguins team has announced the upcoming release of the online game Pudgy World, set to launch next year as a pre-alpha test version. The game aims to create a virtual world design similar to Webkinz and enter a new market using an online-to-offline marketing strategy.

Players in Pudgy World are expected to earn virtual tokens (non-cryptocurrency) by participating in various mini-games, allowing them to freely purchase and choose buildings and player decorations within the game world. The game aims to become an alternative social-oriented metaverse game.

Pudgy World will introduce a series of mini-games.

The Pudgy Penguins project team has been actively promoting the sale of physical penguin toys this year. The toys have been listed on Amazon and Walmart, each with a unique virtual serial number that can be entered into Pudgy World to obtain corresponding decorations and appearances. Essentially, this strategy follows the same online-to-offline integration approach as the online game Webkinz.

The Pudgy Penguins physical toys sold by Walmart.

Read more: Pudgy Penguins Toy Launches on Amazon, Selling 20,000 Units in 48 Hours! Cultivating the Web 3 Audience from a Young Age
The growth of the Pudgy Penguins physical toy business has been smooth. Luca Netz, CEO of Pudgy Penguins, stated that the toy sales are expected to exceed 10 million USD by the end of the year.

As a highly immersive type of virtual world game, Pudgy World aligns with the social brand nature of NFT projects and helps strengthen community participation. On the other hand, physical products greatly help reach potential customers outside of the target audience. Based on the current game and toy design, Pudgy Penguins is targeting teenagers.

With its virtual social positioning and online-to-offline integration, the brand strategy of the Pudgy Penguins project has been effective, resulting in a surge in NFT prices. As of today, the starting price of Pudgy Penguins has reached a new high of 12 ETH since the bear market, demonstrating market confidence and expectations for its future development.

However, it is still necessary to carefully assess the quality of Pudgy World’s gameplay. While the offline physical products have achieved success, game development requires a certain threshold, and creating high-quality online games is not easy. Pudgy World’s game quality still faces many challenges, and it cannot be judged solely based on common web-based products in the blockchain industry, as they are easily corrected and tested.

Currently, Pudgy World is open for anyone to register and play the pre-alpha test version. Readers interested in Pudgy Penguins are encouraged to experience the gameplay themselves.

Play experience: Pudgy World official website.

Pudgy Penguins
Pudgy World
Metaverse

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