Participants Turned into “Juice Men”? Yua Mikami’s Midnight Coin Release and Market Crash Sparks Outrage: A Setup for Asian Investors?

Japanese Adult Film Star Yua Mikami Launches Meme Coin $MIKAMI, Sparking Controversy

Recently, the meme coin $MIKAMI launched by Japanese adult film star Yua Mikami has caused a stir, raising over $2.5 million within two days of its pre-sale. However, its late-night launch and subsequent price crash have led Asian investors to criticize it as a “greedy scheme.” In addition to being exposed as a money-making scheme targeting Asian individuals, experts have called on investors to approach the high-risk meme coin market with rationality, despite the allure of celebrity.

Yua Mikami Seizes Fan Economy with $MIKAMI

As a former member of the idol group SKE48 and a well-known ###, Yua Mikami has developed a vast fanbase in Asia through her diverse ventures and community engagement. A few days ago, she entered the blockchain space, announcing the launch of her personal meme coin “$MIKAMI,” focusing on fan interaction and exclusive real-world merchandise.

The pre-sale phase of $MIKAMI attracted significant attention. According to crypto KOL @BroLeonAus, it raised over 17,000 SOL (approximately $2.57 million) in just two days, demonstrating Yua Mikami’s strong influence within the crypto community.

Controversy Erupts Over Late Launch Timing

The controversy was ignited by the timing of the coin’s launch. According to the official account @Mikami_Coin, $MIKAMI officially went live at 2:43 AM Taiwan time on May 8, with promised airdrop activities scheduled to be released chronologically. However, for Asian investors, this timing was well past their bedtime.

The moment has arrived. $Mikami now lives on-chain.
Contract Address: MikamiBjh6AGBUU28GZsPAjFxRdGwcjt1kjGjr39Pr7
Airdrops have begun chronologically.
Eligible subscribers will receive their $Mikami directly in the wallet.

Quickly, awake Asian investors took to X to criticize the project team, alleging they “knew Asia was the main force yet deliberately avoided launching at a favorable time.” Some even questioned whether the contract had been established in advance but announced late, causing pre-sale investors to miss the opportunity.

Immediate Price Plummet: No Time to Buy or Sell

Worse still, after a brief surge, the price of $MIKAMI collapsed within less than 20 minutes of its launch. Investors who were still awake found themselves unable to trade, some not receiving their airdrops, while others watched helplessly as the price fell.

@BroLeonAus revealed that the pre-sale participants had a cost price of about 0.245. At the current price, participants woke up to the reality of losing half their investment.

Recognizing the Money-Making Game: Celebrity Tokens Demand Caution

@BroLeonAus further pointed out that the issuance structure of $MIKAMI is inherently “greedy”:
– No fundraising cap,
– No fixed exchange price,
– No refund guarantee. The risks are far higher than other pre-sale tokens.
Many already know this is a money-making scheme targeting locals, with Yua serving as a mascot that can directly take a cut. The game was EV negative from the start, and the remaining profits are yours to fight over in PvP, the difficulty is evident.

He urged, “Investors should separate ‘investment’ from ‘satisfaction of desire’ as a basic financial literacy.”

Lessons from Celebrity Tokens: A Cautionary Tale for Investors

Reflecting on past celebrity token launches, even if they quickly attract market attention, their value is entirely dependent on fan emotions and popularity fluctuations, often resulting in a crash. As stated on the $MIKAMI official website:
$MIKAMI tokens
do not possess investment value, they are solely for
entertainment purposes, and are not financial products, nor
are they open to the Japanese market.

This incident highlights the potential risks in the meme coin market, warning investors not to overlook basic prudence principles due to the celebrity allure, as such events will not be the first or the last.

Risk Warning

Investing in cryptocurrencies carries a high level of risk, and their prices can be highly volatile. You may lose your entire principal. Please assess the risks carefully.