Surge in Binance Wallet Trading Volume by 520% Driven by Binance Alpha 2.0 and Multiple Policies Igniting Market Frenzy for BNB Chain Ecosystem
Launchpool, Holder Airdrop, IDO, Alpha 2.0, BNB Chain Token Listing Subsidy, Community Voting for Token Listings – There’s Always Something for You Here
The statement made by He Yi, co-founder of Binance, the world’s largest exchange, encapsulates Binance’s recent series of strategic moves. Not only does it further enhance the glory of BNB Chain, but it also lays a solid foundation for the market’s recovery in recent days. This seems to be one of the most tangible accomplishments of founder Zhao Changpeng (CZ) after his return to the public eye.
In summary, these policies horizontally connect centralized exchanges, wallets, and the BNB Chain ecosystem, while vertically linking the community, and they are already showing results. We will introduce some key policies of Binance and the prospects they may bring.
Binance Wallet Achieves Impressive Results, Leading the Market
According to data from Dune, Binance Wallet has seen a significant increase in both daily active users and trading volume since March 17. It has surpassed competitors in market share for both active users and trading volume, maintaining this lead to the present day.
Further analysis shows that between March 18-19, Binance Wallet recorded daily trading volumes of 80-90 million USD, and in the week starting from March 17, trading volume increased by 520%, reaching nearly 500 million USD in accumulated daily trading volume. Trading volume on Binance Alpha also exceeded 100 million USD. These figures reflect the changing landscape of Web3 wallets, including the shift in meme coin trends, Binance’s strategy in the UAE, and the success of Binance Alpha 2.0.
Binance Wallet is the largest wallet entry in the current market
Binance Wallet’s trading volume increased by 520%
Background: The Decline of the Solana Meme Coin Craze and the Search for New Battlefields
For Web3 wallet users, the primary goal has shifted from DeFi applications to “meme coin trading.” Solana, once the main battlefield for meme coins, has seen a sharp decline in trading volume on the new coin platform Pump Fun from February to March. Similarly, GMGN, the primary trading tool for meme coins, has experienced the same trend in its transaction fee income.
After experimenting with various meme coins on BNB Chain, the market has finally shown some signs of recovery. Tokens like $TST, $WHY, $Mubarka, and $DDDD, all revolving around Binance-related topics (such as Binance’s investment in the UAE), have attracted attention from the meme coin market.
The new coin issuance platform Four.meme on BNB Chain also reflects this phenomenon, with a large number of users joining since March.
(UAE’s MGX invests 2 billion USD in Binance, setting a new record for the largest single investment in the crypto industry)
Four.meme daily users
Binance Alpha 2.0 Makes On-chain Assets Easy to Buy, PancakeSwap TGE Rewards Big
Two key Binance policies have brought new flows to the user base. Exchange users can now participate more easily and quickly in the on-chain meme coin craze, while also benefiting from BNB Chain’s on-chain application bonuses, which attract users to join the ecosystem.
Binance Alpha 2.0 Enhances On-chain Market Convenience, Meme Coins Gain Elite Visibility
Binance launched the upgraded Binance Alpha 2.0, integrating its innovative features deeply into the centralized trading platform to break the boundaries between centralized exchanges (CEX) and decentralized exchanges (DEX). Binance Alpha debuted at the end of 2024, aiming to discover promising early-stage projects in the Web3 ecosystem. While some tokens may eventually list on Binance, there are no direct guarantees.
Alpha 2.0 builds upon the original foundation, enabling on-chain asset operations via the Binance Wallet, so users don’t need to create additional Web3 wallets or transfer assets. They can use their existing account funds to conduct on-chain transactions. The core feature includes: users can directly explore and buy on-chain tokens within the Binance platform, streamlining the transaction process and improving capital efficiency, creating a more convenient one-stop crypto asset experience.
The concept is: “Enter the desired amount in the Binance exchange, and the system will automatically calculate the number of tokens you can obtain after deducting the on-chain transaction gas fees.” This setup will facilitate the transition of CEX users to on-chain transactions.
More importantly, Alpha 2.0 makes it easier for tokens building influence in on-chain communities to enter the “world’s largest exchange – Binance.” Token issuers can enjoy visibility and liquidity brought by Binance, while Binance users can easily and efficiently follow the rapidly changing crypto world.
Simply select Market -> Alpha in the Binance App to find it
Exclusive PancakeSwap TGE Generates Investment Fervor
Binance Wallet and the BNB Chain exchange protocol PancakeSwap have partnered to launch exclusive PancakeSwap TGE events, where new token issuance activities with an investment cap are available only to users of Binance Wallet. More importantly, these TGE events adopt a time-limited investment strategy, with trading starting shortly after, which fits well with the trading rhythm of the meme coin community. After several TGE events, positive returns have been seen, attracting many Web3 wallet players.
(Leading blockchain abstraction platform Particle Network will launch its IDO on Binance Wallet! The arbitrage space could be the highest in history according to the latest valuation.)
Previous PancakeSwap TGE events have brought good results for participants
BNB Chain Trading Volume Hits the Top, Policies Continue to Support, Even Trump Joins In
According to data from March 24, BNB Chain (BSC) achieved the highest trading volume among all public chains over the past seven days, with a 48% weekly change, showing the significant impact of Alpha 2.0, which launched on March 19.
The impact of BNB Chain has also attracted the World Liberty Financial (WLFI) crypto project, supported by U.S. President Donald Trump. The project is reportedly testing its first stablecoin, USD1, which has been deployed on both Ethereum and BNB Chain. It has also interacted frequently with market makers Wintermute and custodians BitGo, generating widespread attention and speculation within the crypto community.
(Trump-backed crypto project WLFI tests USD1 stablecoin, Wintermute, BitGo involved)
Not only that, but Binance has also rolled out policies to further expand BNB Chain’s native token. On March 25, BNB Chain announced the launch of the third round of the “Permanent Liquidity Program,” investing 100 million USD in rewards for listing native tokens on centralized exchanges, aiming to boost liquidity and value within the ecosystem. This initiative is expected to encourage more projects built on BNB Chain, providing resources for broader market development and attracting more startups to the BNB Chain ecosystem.
(BNB Chain launches 100 million USD liquidity reward program to support native token listings)
From Strategic Combos to Ecological Innovation: How Binance is Reshaping the Web3 Experience
Through this series of policies, Binance has not only demonstrated a comprehensive integration and boost to its ecosystem, but also provided a preview of the future of the crypto world. Whether it’s Megadrop, Alpha 2.0, or the deep cooperation with PancakeSwap, Binance is guiding funds, traffic, and innovative projects back to BNB Chain in a way that breaks down the barriers between centralized and decentralized systems. This is creating a new Web3 experience model: simple, fast, highly visible, and with high participation.
This reflects not only strategic success but also indicates that the crypto industry is gradually moving away from the “isolated development” era and into a new phase focused on collaboration and resource integration. For users, there’s no longer a need to understand many technical barriers to participate in decentralized asset opportunities. For project teams, they can leverage Binance’s traffic and resources for a fast cold start.
What’s even more worth reflecting on is that these measures not only refocus Binance on the community and respond to market hotspots, but also redefine “what role exchanges should play” during times of volatility and reconstruction. Perhaps the future development of the crypto world will not only be a contest between technology and finance but also a new structure for trust, efficiency, and participation.
When we look back at this period of history, we may realize that this is not just a strategic victory but an innovative evolution born out of crisis.
Risk Warning
Cryptocurrency investments are highly risky, and their prices can be highly volatile. You may lose all of your principal. Please carefully assess the risks.
